Gurugram, India – Bridging the gap between cultural heritage and contemporary design, BEOM introduces its exclusive line of fusion ethnic co-ords—a stylish ode to tradition with a modern twist. As India’s leading fashion startup specializing in co-ord sets, BEOM continues to revolutionize women’s wardrobes with ensembles that celebrate Indian aesthetics while embracing global fashion sensibilities.
With this collection, BEOM empowers women to dress effortlessly for festive gatherings, cultural events, and family functions—without compromising on comfort or edge.
Where Modernity Meets Heritage
BEOM’s fusion ethnic co-ords are thoughtfully designed to blend ethnic motifs, traditional silhouettes, and festive detailing with the easy wearability of co-ord sets. From elegant kurta-style tops paired with tapered pants to flared skirts matched with cropped jackets, each piece is rooted in tradition but made for the modern Indian woman.
Using embroidered borders, mirror work, ethnic block prints, and soft-flowing fabrics like muslin, cotton silk, and viscose blends, the brand ensures that these co-ords feel as festive as a lehenga and as functional as a dress.
Built In-House, Designed with Purpose
Every piece in BEOM’s ethnic line is crafted inside its vertically integrated four-story facility in Gurugram, where over 80 skilled tailors bring designs to life. This in-house manufacturing setup allows BEOM to maintain precise control over quality, fit, and fabric selection—key elements in creating garments that balance tradition with trend.
By overseeing every step from sketch to stitch, BEOM delivers fusion ethnic co-ords that aren’t just beautiful—they’re built to last.
Festive, Functional, and Fashion-Forward
What makes these co-ords truly unique is their versatility. Dress them up with jhumkas and heels for a Diwali party or style them down with flats and a bun for a daytime puja or family lunch. They’re lightweight, travel-friendly, and a breath of fresh air for women tired of heavy traditional wear.
These sets also serve as great options for college festivals, pre-wedding celebrations, and destination functions—offering style, comfort, and Instagram-worthy flair in one smart ensemble.
Inspired by Culture, Created for Now
BEOM’s fusion ethnic co-ords are more than just outfits—they are statements. They speak to a generation of Indian women who are proud of their roots and unafraid to modernize them. From bold hues like mustard and wine to soothing pastels with gold detailing, each collection tells a story of cultural celebration, layered with individual expression.
About BEOM
BEOM is a Gurugram-based fashion startup pioneering India’s cord set revolution. With a special focus on women’s co-ord sets, BEOM combines craftsmanship, culture, and contemporary style under one roof. From minimal whites and black classics to now fusion ethnic co-ords, the brand continues to deliver trend-first, made-in-India fashion that resonates with modern Indian women.
Website: www.beom.in
Marketplaces: Myntra, Flipkart, Amazon
Contact: Rahul Kumar – contact@beom.in
